As a brewery owner looking to grow, Social Media gives you the opportunity to build community and turn brewery visitors into loyal customers…
These social media strategies will help you accomplish that…
#1 Showcase what’s going on behind the scenes
#3 Post your upcoming brewery events
#4 Showcase your craft beer can artwork
#5 Create an instagrammable wall for your brewery
#6 Give a shoutout to your followers promoting you
#7 Make your brewery discoverable using hashtags
#1 Showcase what’s going on behind the scenes
Social media is like an extension of your website…
It’s a great way to build a relationship with your customers by showing them what’s going on behind the scenes…
Think of it like a documentary… are you excited about an upcoming new beer?
Share the brew day… update your followers, which will eventually lead to teasing the release of it…
A great example of this is Odell brewery out of Denver, CO showcasing their Tree Shaker Tangerine IPA
#2 Showcase Your Staff!
Your most loyal customers know your staff…
Social Media is a great way to build a sense of community and helping your customers get to know the team…
Have fun with this…
You can do blindfold beer tastings (great way to train your staff so they know the product!)
… or do as State Street Brew who had their bartenders test their beer pouring skills blindfolded…
#3 Post Your Upcoming Brewery Events
One of the best ways to grow your brewery is by building community… hosting events is one of the best marketing strategies for breweries to grow their loyal customer base…
Social Media is a great way to let people know about your upcoming brewery events…
#4 Showcase Your Craft Beer Can Artwork
Instagram is a visual platform… a great way to take advantage of this is by showcasing your beer can artwork…
This can be combined with documenting your journey and teasing the release of new beers for your brewery!
#5 Create An Instagrammable Wall For Your Brewery
What’s better than having a social media strategy that brings in more foot traffic to your brewery?
When someone else does the promotion for you!
A great way to do this is to create an area of your brewery that’s instagrammable so that your customers take pictures and share on their Social Media…
A great example of this is Urban Chestnut Brewing Company who created this awesome wall shown in the picture below, taken by yours truly…
#6 Shoutout to your followers promoting you!
A tried and true marketing strategy is word of mouth…
Follow your customers who take your beer with them and showcase your craft beer while hiking, camping, fishing or wherever they go…
#7 Make your brewery discoverable using Hashtags
There’s power in communities… your brewery story can reach far and wide when a group of craft beer enthusiasts finds you and shares about you…
You can do this around an event unique to your brewery by creating a hashtag and invite people to post pictures using the hashtag.
Another way to use hashtags is to join communities… A great example is The Amazing Brewery Race… over 1,200 breweries participate in the #amazingbreweryrace
The Amazing Brewery Race is an event hosted by Hop Passport every year to help craft beer lovers discover new breweries in their state…
There is no cost to join Hop Passport and be featured in their app or brewery coupon book… You can also post your brewery events on their app to drive more foot traffic to your brewery…
When you join Hop Passport, your brewery will become discoverable by over 20,000 craft beer lovers across the US who love to share breweries on Social Media…
Give people the opportunity to experience your brewery by being featured in the Hop Passport…
