Explore the best Northern Wisconsin brewery trail from Central WI to Lake Superior. Discover top breweries and enjoy buy one beer, get one free with Hop Passport.

👉 Start your top Northern Wisconsin brewery trail with Wisconsin Hop Passport and collect stamps along the way.


đź§­ Top Northern Wisconsin Brewery Trail at a Glance

This trail starts in Central Wisconsin and heads north through some of the best brewery towns in Northern Wisconsin, including Merrill, Rhinelander, and Eagle River, before reaching Lake Superior. Expect a mix of top-rated breweries, laid-back taprooms, and scenic drives that make this one of the best Up North Wisconsin beer trails.


🍻 1. Nekoosa, Wisconsin – Up North Starting Point with Local Flavor

Nekoosa kicks off the trail in Central Wisconsin with a relaxed, small-town setting and an easy first brewery stop. It’s a smooth starting point that sets the tone before heading deeper into the Northwoods.

Up North Brewing Company – Nekoosa, Wisconsin | Laid-Back Craft Brewery with Rotating Small-Batch Beers

Your Western Wisconsin brewery trail begins in Nekoosa at Up North Brewing Company, a relaxed craft brewery known for its rotating lineup of small-batch beers. From crisp lagers to hop-forward IPAs and refreshing sours, it’s a must-visit stop for anyone exploring craft beer in Wisconsin.

The taproom offers a welcoming, community-driven atmosphere where locals and travelers gather to relax, often hosting live music and engaging events that bring energy to the space. With a dog-friendly patio and an easygoing vibe, it blends small-town charm with a lively Western Wisconsin craft beer experience.

As the first stop on a Western Wisconsin brewery trail, it sets the tone with approachable brews and a laid-back environment. It’s the kind of place that makes your Wisconsin beer road trip feel like a true local discovery.

🍻 2. Wisconsin Rapids & Mosinee, Wisconsin – Central Wisconsin Stops with Craft Variety

This stretch continues through Central Wisconsin with a pair of easygoing brewery stops in Wisconsin Rapids and Mosinee. It’s a smooth section that keeps the route simple while building momentum toward the Northwoods.

2 Doors Down Brewing Company – Wisconsin Rapids, Wisconsin | Downtown Craft Brewery with 30 Taps & Local Flavor

Continuing your Western Wisconsin brewery trail, head into downtown Wisconsin Rapids where 2 Doors Down Brewing Company brings a lively craft beer experience near the Wisconsin River. Known for its variety, the brewery offers multiple house-made beers alongside rotating selections, including lagers, hazy IPAs, and seasonal specialties brewed with local ingredients like hops and cranberries.

The space connects directly with B’s Tap House, creating a social, energetic environment with around 30 taps and a menu featuring pizza and oversized pretzels. With a spacious layout and a strong local following, it’s a go-to stop for both casual visitors and craft beer enthusiasts exploring Wisconsin Rapids.

As part of your Wisconsin brewery road trip, this stop adds variety with its mix of house brews and guest taps. It’s the kind of place that blends great beer, food, and downtown energy into one memorable experience.

Mosinee Brewing Company – Mosinee, Wisconsin | Modern Taproom with 16+ Beers & Event Space

As your Western Wisconsin brewery trail continues, Mosinee Brewing Company offers a fresh and modern stop in the heart of Mosinee. This renovated brewery features a wide selection of craft beers on tap, giving visitors plenty of options whether you prefer classic styles or something more experimental.

The spacious taproom doubles as an event venue, making it a lively destination for gatherings, celebrations, and local events. With its polished atmosphere and diverse beer lineup, it delivers a well-rounded craft brewery experience that stands out along the trail.

Adding this stop to your Wisconsin craft beer road trip brings a mix of modern design and community energy. It’s an easy place to relax, explore new flavors, and continue your journey through the best breweries in Western Wisconsin.

🍻 3. Marshfield & Medford, Wisconsin – Small-Town Stops with Local Character

This stretch brings a pair of relaxed, small-town brewery stops as the trail continues north. It’s an easygoing section that adds local flavor before heading deeper into the Northwoods.

Blue Heron BrewPub – Marshfield, Wisconsin | Historic Brewpub with Handcrafted Beer & Brick Oven Pizza

As your Western Wisconsin brewery trail continues, Blue Heron BrewPub in downtown Marshfield delivers a classic craft beer experience inside a beautifully restored historic building. Known for its handcrafted beers brewed on-site, the lineup features rotating taps alongside favorites like Honey Blonde and Hop Heart IPA, making it a must-visit Wisconsin brewpub.

The brewpub pairs its beer with a full food menu, including artisan brick oven pizza, hearty entrees, and scratch-made dishes that elevate the overall experience. With its warm, comfortable atmosphere and gastropub feel, it’s a place where great food and craft beer come together seamlessly.

This stop adds depth to your Wisconsin brewery road trip by combining history, flavor, and a full dining experience. It’s the kind of destination that invites you to linger a little longer before heading to your next brewery.

Lake 11 Brewing – Medford, Wisconsin | Small-Batch Craft Brewery with Outdoor-Inspired Vibe

Heading further along your Western Wisconsin brewery trail, Lake 11 Brewing in Medford offers a laid-back stop inspired by the outdoors and small-town roots. This small-batch brewery focuses on crafting a wide variety of beers, including a cherry wheat, pale ale, Kölsch, porter, and more, giving visitors plenty of styles to explore.

The space embraces a relaxed, community-focused vibe where guests can enjoy their drinks while bringing in their own food or supporting local vendors. With its rotating beer selection and welcoming atmosphere, it reflects the creativity and independence of Wisconsin’s craft beer scene.

Adding this stop to your Wisconsin craft beer road trip brings a refreshing change of pace with its casual feel and diverse lineup. It’s a great place to unwind, discover new favorites, and keep the journey going.

🍻 4. Merrill & Rhinelander, Wisconsin – Gateway to the Northwoods

This stretch moves into classic Northwoods territory, where forested surroundings and a slower pace define the experience. It’s a scenic section that builds the true “Up North” feel as the trail continues north.

Sawmill Brewing Company – Merrill, Wisconsin | Historic Brewery with 16 Taps & Community Beer Garden

As your Western Wisconsin brewery trail continues, Sawmill Brewing Company in Merrill offers a unique stop inside a beautifully restored 1940s building rich with local history. Known for its 16 rotating taps, the brewery features house-made beers crafted with locally sourced ingredients alongside a selection of Wisconsin favorites.

The space blends rustic charm with a strong community feel, featuring reclaimed wood details, comfortable lounge areas, and an expansive outdoor beer garden. With snacks, food trucks, and regular events, it’s a lively gathering place that reflects the heart of Merrill’s craft beer scene.

Adding this stop to your Wisconsin brewery road trip brings a mix of history, creativity, and local flavor. It’s the kind of destination where great beer and community connection come together effortlessly.

Rhinelander Brewing Company – Rhinelander, Wisconsin | Historic Northwoods Brewery with Rotating Taps & Events

Further along your Western Wisconsin brewery trail, Rhinelander Brewing Company brings a blend of history and modern craft beer to the Northwoods. With roots dating back to 1882, this iconic brewery now offers a refreshed taproom experience featuring rotating beers brewed on-site and classic styles tied to its legacy.

The taproom delivers a fun and relaxed atmosphere with live music, trivia nights, and even a gift shop, making it more than just a brewery stop. With up to 14 rotating taps and a lively event lineup, there’s always something new to enjoy while exploring Rhinelander.

This stop adds depth to your Wisconsin craft beer road trip by combining rich brewing history with a modern social experience. It’s a must-visit destination that captures the spirit of Wisconsin’s Northwoods beer culture.

🍻 5. Eagle River Area, Wisconsin – Northwoods Hub with Lakeside Charm

Eagle River serves as a key stop in the Northwoods, known for its chain of lakes and relaxed, outdoorsy atmosphere. It’s a scenic hub where multiple craft stops come together in one of Northern Wisconsin’s most popular destinations.

Riverstone Brewing Company – Eagle River, Wisconsin | Northwoods Brewery with Craft Beer, Food & Live Events

As your Western Wisconsin brewery trail reaches Eagle River, Riverstone Brewing Company delivers a full Northwoods experience with craft beer, food, and a lively social atmosphere. This brewery features house-made beers brewed on-site alongside a menu of American favorites, making it a well-rounded stop for both drinks and dining.

The space is designed for gathering, offering live music, events, and even brewery tours that bring energy to the taproom. With outdoor seating and a welcoming environment, it’s a place where visitors can relax and enjoy the best of Wisconsin’s craft beer culture.

Adding this stop to your Wisconsin brewery road trip brings variety with its mix of beer, food, and entertainment. It’s the kind of destination that turns a quick visit into a memorable experience along the trail.


🍺 Keep Exploring Up North Wisconsin

From forest-lined roads to Lake Superior views, every stop brings a different kind of experience along the way. With Wisconsin Hop Passport, you can enjoy buy one beer, get one free as you explore the best of Northern Wisconsin.

👉 Stay on the Northern Wisconsin trail and see where it leads next with Wisconsin Hop Passport.


Tribute Brewing Company – Eagle River, Wisconsin | Story-Driven Craft Brewery with Unique Local-Inspired Beers

Just minutes away on your Western Wisconsin brewery trail, Tribute Brewing Company offers a creative stop where every beer tells a story rooted in local history and folklore. From blueberry wheat ales to jalapeño-infused brews, the lineup showcases unique flavors inspired by the culture and traditions of Eagle River.

The taproom delivers a relaxed, small-town atmosphere with a rotating selection of beers on tap and seasonal specialties to explore. With an outdoor patio and a welcoming vibe, it’s a great place to unwind and connect with the local craft beer scene.

This stop adds personality to your Wisconsin craft beer road trip with its storytelling approach and inventive brews. It’s a must-visit destination that captures the charm and creativity of the Northwoods.

🍻 6. Manitowish Waters, Wisconsin – Quiet Northwoods Stop with Scenic Surroundings

Manitowish Waters brings a peaceful stretch of the trail with lakes, forests, and a slower pace. It’s a relaxed stop where the Northwoods setting takes center stage before continuing north.

Some Nerve Brewing Company – Manitowish Waters, Wisconsin | Cozy Northwoods Microbrewery with Small-Batch Craft Beer

As your Western Wisconsin brewery trail winds deeper into the Northwoods, Some Nerve Brewing Company offers a cozy and intimate stop in Manitowish Waters. This husband-and-wife-owned microbrewery serves a variety of small-batch beers on-site, including rotating styles available as pints or sampler flights.

The taproom embraces a relaxed, homey atmosphere where guests can unwind, enjoy free popcorn, and even bring in their own food. With outdoor seating available and a welcoming local feel, it’s a hidden gem that reflects the charm of Wisconsin’s craft beer scene.

Adding this stop to your Wisconsin brewery road trip brings a quieter, more personal experience along the trail. It’s the perfect place to slow down, connect, and enjoy craft beer in the heart of the Northwoods.

🍻 7. Argonne, Wisconsin – Forest Stop with Rustic Northwoods Feel

Argonne adds a quiet, off-the-beaten-path stop surrounded by dense forest and open wilderness. It’s a laid-back stretch that leans into the rustic Northwoods experience before heading toward Lake Superior.

Haen’s Popple River Brew Pub – Argonne, Wisconsin | Forest County’s First Brewery with Rustic Northwoods Charm

As your Western Wisconsin brewery trail continues deeper into the Northwoods, Haen’s Popple River Brew Pub offers a unique stop in Argonne as Forest County’s first and only brewery. Known for its blend of craft beer and classic pub fare, it delivers a laid-back experience that reflects the character of Wisconsin’s hidden gem destinations.

The brew pub creates a warm and inviting atmosphere where guests can relax, enjoy freshly prepared food, and gather with friends and family. With regular community events, entertainment, and a welcoming local vibe, it’s a place that feels like a true Northwoods hangout.

Adding this stop to your Wisconsin brewery road trip brings a rustic and authentic experience to the trail. It’s the kind of destination that captures the spirit of small-town Wisconsin while keeping your craft beer journey exciting and memorable.

🍻 8. Washburn, Wisconsin – Lake Superior Entry with Scenic Views

Washburn brings the trail to the shores of Lake Superior with wide-open water views and a relaxed coastal feel. It’s a refreshing stop where the Northwoods meets the lake before the final stretch.

South Shore Brewery – Washburn, Wisconsin | Lake Superior Brewery with Award-Winning Craft Beer & Laid-Back Taphouse

As your Western Wisconsin brewery trail reaches Lake Superior, South Shore Brewery in Washburn stands out as a must-visit destination with a long-standing craft beer tradition. Known for its award-winning beers and rotating lineup, it’s a staple for those exploring Wisconsin craft breweries.

The taphouse offers a relaxed, social atmosphere where guests can enjoy fresh pours, games, and a laid-back Northwoods vibe. With outdoor seating and a welcoming setup, it’s an easy place to unwind near the lake.

This stop adds a scenic and classic touch to your Wisconsin brewery road trip. It’s the perfect place to slow down and take in the experience.

🍻 9. Superior, Wisconsin – Lake Superior Finish with a Strong Final Stop

Superior wraps up the trail along the western edge of Lake Superior with a laid-back harbor setting and a standout brewery destination. It’s a scenic and satisfying finish where you can unwind and take in the final stop of the journey.

Earth Rider Brewery – Superior, Wisconsin | Lake Superior Brewery with Bold, Classic Craft Beer

As your Western Wisconsin brewery trail reaches Superior, Earth Rider Brewery stands out for its commitment to crafting bold, classic beer styles using Lake Superior water. Known for its clean lagers, hop-forward IPAs, and rich stouts, it’s a must-visit for those exploring the best breweries in Wisconsin.

The brewery focuses on quality and consistency, producing beers that highlight traditional techniques with a Northwoods influence. With a strong regional presence, it has become a staple in the Wisconsin craft beer scene.

This stop brings a refined and authentic brewing experience to your Wisconsin brewery road trip. It’s the perfect place to appreciate well-crafted beer at the edge of Lake Superior.

Cedar Lounge Earth Rider Brewery Taproom – Superior, Wisconsin | Historic 1912 Taproom with Live Music & Craft Beer Experience

Just steps from the brewery, the Cedar Lounge Taproom adds a unique stop to your Western Wisconsin brewery trail inside a historic 1912 tavern. This restored space offers a full lineup of Earth Rider beers on tap, creating an immersive craft beer experience in Superior.

The taproom is known for its lively atmosphere, regularly hosting live music, events, and community gatherings. With its vintage character and welcoming energy, it’s a place where history and craft beer come together.

As a final stop on your Wisconsin brewery road trip, it delivers a memorable and social finish to the trail. It’s the kind of place where you can relax, listen to music, and celebrate the journey.


đź§­ Best Places to Go After Northern Wisconsin

If your journey doesn’t end here, Northern Wisconsin is just the beginning of your craft beer adventure. From this region, you’re perfectly positioned to explore more of the best brewery trails in Wisconsin, each offering new flavors, scenic routes, and local taproom experiences.

👉 Continue your journey with top nearby brewery destinations:

Northeastern Wisconsin breweries known for their growing craft scene, waterfront cities, and local favorites
Western Wisconsin breweries offering laid-back stops, scenic countryside drives, and hidden gems
Southern Wisconsin breweries featuring a mix of vibrant city breweries and small-town craft experiences

Wherever you head next, there’s always another top brewery waiting and a Wisconsin Hop Passport to go with it. 🍻

Cheers! 🥂 #DrinkLocal



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